Archive for September, 2009

NACAC Presentation: NCAA Division III Admissions and Financial Aid

I came in a little late and when I arrived they are presenting on what might flag a school to be reviewed with regard to their awarding of scholarships due to their Financial Reporting. Here are some notes.

31% of institutions have been reviewed at the most basic level

25%- reviewed again to see if there are violations

10%- found in violation due to leadership scholarships, secondary violations (isolation, not meant to provide competitive advantage).

First violation in 6 years has been released with regard to awarding practices.

Admissions can consider athletic participation for admissions. But if there is a formula used, you must remove the athletic component before configuring for scholarships.

When you have athletic personnel, they are not permitted to have direct impact on a Financial Aid Awarding process. So if you have an awarding formula, the coach can not be involved.

Coaches are not allowed to sit in on any public or private committees that review for Financial Aid Awarding.

Typical violations include distinguishable pattern of awarding, communication with personnel regarding institutional gift aid.

Secondary violations penalties are education, corrective action, and administered by the enforcement committee.

The NCAA has issued a 4 year report overall and to individual institutions about their possible reviews and performance.

Interesting session and feels good to know we are doing things right.

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September 26, 2009 at 10:23 am Leave a comment

NACAC Blogger Session

In Our Own Words: How to manage a student blogger program

Presented by Associate Director at Johns Hopkins.

Student admissions advisory board at Johns Hopkins is not just blogging. It’s really a social media program (blogging, YouTube, etc).

First, had to establish what the goals were, what jh wanted. Started with the freshman advisory board made up of 10 freshman who would meet with an admissions counselor. Started by discussing blogs and why/how should be done. The motivations were to more transparency, wanted to dispel rumors.

Launched Hopkins Interactive 1.0. Simple site, message board capability, blogs, etc. When starting to examine the first site, realized didn’t have enough of a reach. Launched version 2 with more bloggings, virtual tour, online chats, online videos, links to Facebook, Twitter, etc.

Today, 20 student profiles, dean of academic advising blogging, previous student blogs, fb, etc.

Program had been successful because of the students of the advisory board.

When starting the program:
-Start with freshman.
-Have an interview committee
-They are looking for creative, committed, diverse students with good interpersonal skills

Associate Director acts as an organizer/liasion between other campus constituencies. Sets the expectations, and keeps them involved in what’s going on.

When determining whether or not to pay them, think about if you need them motivate them. If you pay them, they may not be as transparent.

Group dynamics:
When managing this type of group, meet as a full group on a weekly basis, hold social events, provide leadership for students, make sure they feel equal, work on projects in smaller teams, and consider office hours for students.

Be creative when choosing what types of blogs to have: admissions, current students, guest blog, alumni, parents, faculty, deans, mascot, academics.

Could use shared blogs for freshman, letting them blog whenever and see how they perform to determine who gets a full time spot.

Has a student from each major write a blog post about their experiences so prospective students can see what the majors are like and what students studying that do.

Content: different blog entry types: introspective, retrospective, advice, day in the life.

Try to add pictures, video posts, videos of what is going on.

I am encouraged by the session because I feel like we are on the right track. We are still early in the process but we have the fundamentals down pat. I think it would be interesting to have some guest posts.

Interestingly enough, they don’t friend students ia social media because they have such a low acceptance rate (25%). They will though after they have been admitted/enroll in jh.

September 26, 2009 at 8:34 am Leave a comment

NACAC 2009 Day 2

So far this has been a great day. I overslept this morning and missed the first session. Boo. But I went to the plenary session and heard Dan Clark’s talk on change and it was quite good.

Then I finally got to meet Tina! She is our rep for our CRM. It was so nice to finally put a face with a voice. I also met the CEO of the company and two of their vice presidents, and the analytics expert who is working on all our report requests.

I had lunch with some guidance counselors and it was great networking with them while my boss made us all laugh with stories from his days as a Dean of Students.

This afternoon I’m taking my turn at our college fair table, then heading out with everyone again tonight. More sessions tomorrow and then the conference social tomorrow night.

On a personal note, I miss my husband and little girl Sarah. I only left yesterday. That is kind of a bummer. But I’ll see them on Sunday and the conference is a lot of fun!!!

September 25, 2009 at 4:18 pm Leave a comment

NACAC Session 1

Title: critical Enrollment Management Strategies in Difficult times.

A year ago, Royall began looking at student data in light of the upcoming economic crisis. All studies showed that the college bound population would be greatly affected. 17% of students said they weren’t affected by the economy, was likely made of those who were most and least affluent.

34% said they would eliminate colleges from their list due to cost (and not only private schools).

In this light, competition increases, visits are affected, economic impact will also continue to hurt private schools even as economic conditions improve.

Students are less mobile (visits and where they attend).

So what do we do in these challenging times? Fordham University Got a little bit ahead of the curve and increased deposits in 2008 to try and offset the economic crisis. Then they notices the SAT scores of inquiries going down considerably. Time to adjust the strategy.

Started by recruiting students who had no PSAT search activity it took SAT in junior year. Yielded 60% of their deposits through that campaign and didn’t decrease quality. This was most effecient locally.

Fordham also did a direct outreach to students in late December encouraging them to apply one more time (UrgentGram). Produced a 63% rise in application submissions.

So far I’m not hearing anything specific about these actions except the timing. Maybe that’s the point is that timing is everything?

Now Montana State University had challenges because not too many people know about them.and they had the 49th lowest state funding amount. They were losing money on in state students.

They did things similar to Fordham. Generated more inquiries (including senior search) and more focused marketing to them. They also used a Royall application that seemed pretty appealing to certain populations of students.

Again, so far all they are saying is that they did another search. Is that really all that unique?

Ok, almost time to eat. First, Indiana attendees dinner at McCormick and Schmidt but I don’t like seafood. Guess I’ll be eating a lot of steak here in Baltimore!!! Then welcome reception in the Exhibit Hall and then lots of receptions. Get excited about free food and drinks!!!! Well, the networking is nice too. 🙂

September 24, 2009 at 3:18 pm Leave a comment

Headed to NACAC

I’m sitting on an airplane on my way to Baltimore for NACAC. I’ve never been and I’m really looking forward to it! Not only are there great parties (including Target X’s iDrink) but this is a great opportunity to network with other admissions professionals. I’m really excited too because 422 is talking about putting together a Continuum users group and I’m hoping to get involved.

Yesterday I felt ultra IT Rookie. I got a new widescreen monitor and I’m now running a two screen setup. Nothing says professional computer geek like a billboard sized monitor in your office.

Well I think I’ll channel my inner George Hendrix and fire up my laptop for the rest of the flight. Here’s to great professional development, lots of networking, and even better blog posts. Now that I can write posts on my iPhone, I have no excuse.

September 24, 2009 at 8:02 am Leave a comment


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